The 4D Leadership Book — Coming Valentine's Day 2026
Lead Yourself. Lead Your Family. Lead Your Industry. Lead Your Community.
About the Author
James L. Lyles III was born in Spanish Harlem, New York City and lived the last half of his childhood in Southern California, where he grew up skateboarding and hitting the beach. So James is basically a Californian. James studied economics at UC Berkeley and Brigham Young University. At 19, he served a two-year religious mission in Nicaragua. After college, he was recruited by Arthur Andersen, LLP, but quickly realized corporate America didn't align with his priorities: faith, family, and freedom. For nearly 20 years, James has been an entrepreneur, owning businesses across industries including financial services, healthcare, and online content creation. He's known as BCP—a social media influencer, YouTuber, and podcaster with over one million followers across platforms. James and his wife Rocio have been married nearly 30 years. They have four children and are proud grandparents. They split their time between Utah and Southern California. (The weather's better in California, but the grandchild is in Utah!) When he's not creating content, James enjoys collecting cars, traveling the world, reading, movies, comic books, and bodybuilding.